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12:00 noon until 1:00 PM
Room 105 Natural Science Building
MSU Libraries and College of Natural Science

The Current State of the Market for E-texts: Can the Traditional Publishers be Saved?

Byron Brown will explain the current state of the market in electronic textbooks, such as those marketed by the publisher-created company CourseSmart. He will analyze the pricing and marketing strategies of the publishers, will speculate on the competitive threats to the established publishers, and what the future is likely to hold in this market.